PR Events

Fathers For Justice are masters of the PR event. With no advertising, everyone in the country knows who they are and what they stand for. Now we are not suggesting that you dress as Batman and abseil into the House of Commons, but there is no reason not to achieve publicity with events that get people talking or even get on the news.

Imagine: "Stirling City centre was brought to a standstill today by a man dressed in nothing but a string of carrots blocking the road. Jeff Banana of Banana's fruit and veg said he was doing it to raise awareness of his 5-portions-a-day crusade."

It gets a laugh, it gets people talking, it gets people to know about Jeff Banana and his 5-portions-a-day campaign and it gets his business known. And what is the cost? A few carrots and a bit of courage.

Anybody can throw huge amounts of money at a campaign and force people to see it - the fun bit is to achieve a lot of positive publicity with a small budget and a handful of veg.