Designing for Users or Search Engines
What gets priority? Designing websites for users or designing websites for Search Engines? The simple answer is both, you have to compromise. It is greatly important to design a website in such a way that it’s both user-friendly and allows effective search engine optimization.
The perfect site should be optimized for search engines and designed to current web standards for good usability. Search Engine optimization is vital in driving new traffic to your website whilst adhering to usability standards is imperative to keep existing users happy with the site. After all, what’s the point in powering your way to the top of Google rankings with SEO and then failing to keep your users on the site because of shabby usability?
Everybody loves a site that is easy to navigate and aesthetically pleasing. We must also ensure that our website contains content that is relevant to its keywords, titles and Meta tags. Providing no content or content that does not pertain to your keywords and titles will leave the user feeling duped. And they will leave the site without a second thought.
Overall, we need a good mix of both usability and optimization, and in fact, making your website easy to use allows for effective search engine optimization techniques.
Get the latest Internet and Technology news to your desktop with our RSS feed
