Search Engine Optimisation vs. Optimising For Humans

Search engine optimisation is not rocket science and does not need to cost the earth. Following these simple tips will not only improve your ranking in major search engines but it will also improve your visitors’ experience:

* Keep it fresh - you should add new content to your website as frequently as possible - industry news, company news, new products/services, special offers, tips, jokes, whatever you can think of that will add value to your website. Frequently updated, well-written and unique content will keep visitors returning to your site and will keep search engine spiders on their toes too - the more frequently you update, the more often your site gets spidered and the quicker your latest content gets into search engine indexes.

* One message per page - search engines (and human visitors) prefer if you keep your pages simple and just have one main theme per page - this is why each of our articles is on a separate page and each has a clear message. Eventually, your content builds into a comprehensive archive of quality content written around a similar theme.

* Make proper use of your HTML - heading tags, emphasised text, alt tags for images and use the text of your article to cross-link to other pages in your site. All of these should feature key words and phrases. But just try not to overdo it!

* Categorise content - you should create broad categories for your content and write articles within these categories, then you can theme content pages with articles on the same topic - again providing a consistent theme that search engines like.

Search Engine optimisation is actually a very straightforward concept - just think of a search engine as a human and think what you would need to do to keep that visitor interested and encourage them to return to your site.

Another good test is to ask yourself whether you would be happy to tell your competitors your search engine optimisation techniques. If the answer is ’no’ this is probably because you are trying to fool search engines into thinking that you have a good website instead of actually creating a good website.

The answer is simple - create quality content and both search engines and humans will keep coming back for more.

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