Search Engine Optimisation, improve your sites traffic
Any internet marketing professional will tell you, just as we will, that an effective Search Engine Optimization campaign can generate more traffic than an expensive banner-ad program, or costly and time-consuming pay-per-click methods. Some of the best methods of optimizing a website are ensuring that a page is not overly heavy in file size, maintaining a good content to code ratio, using lots of relevant content, and filling the page with as much text and links as you can without “spamming” the search engine spiders.
The best way to begin an optimization project is to make sure that all your code is readable. Search engine spiders work much the same way that the human eye does, and if there’s too much “junk text” in your HTML, it’s going to be hard for spiders to know what is what and to be able to decide that a page is relevant to a particular category. Improving your structural organization will not only make it easier to read for you, but ensure that search engine spiders know what you’re trying to show them.
Using XHTML to declare your main heading as H1 will ensure that a search engine spider knows that the contained text is the title of the page, while styling it with CSS yields the desired design effect. Using H1 through H6 accordingly, you can use this methodology to style the sub-headings on your website and let the search engine spiders know they are of importance. But don’t forget to use one or two of your keywords in the title otherwise it won’t make a difference either way.
An H1 tag placed directly after the <body> tag will be weighted heavily by many search engines, especially if it contains one or two of your keywords. But sometimes, putting a nice big heading tag after your body tag can detrimentally affect your masthead image placement. Using CSS, we can work around this little hang-up in some instances by placing our masthead logo as a background. To do so, the following code would be added to your BODY declaration in your CSS file
Everyone loves rollover effects. Even my completely dimwitted grandmother likes it when an e-mail link rotates every time she hovers over it. Using CSS allows you to emulate rollover effects with grace and lower file size, but one of the greatest benefits is providing more textual content for spiders to “read.” Using CSS to dictate rollover effects instead of separate images will give you a marginal, yet effective advantage in the fight for search engine positioning, especially if the textual link is one of your keywords.
Original source : http://www.alistapart.com/articles/seo/
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